
Yuma Mitsui
三井 佑馬
Experience Strategist
Contact
理解を増やす。前進をつくる。
Uncovering clarity. Enabling progress.
リサーチを起点に、ひとや組織が前進するための新たな方向性を描くことに強い情熱をもつ、エクスペリエンス・ストラテジスト。
デザインリサーチ、体験設計、戦略立案、ファシリテーションの領域で10年以上の経験を有する。これまで、東京と米サンフランシスコを拠点に、公共交通、モビリティ、生活家電、金融、スタートアップ支援など幅広い領域のプロジェクトに従事。瀬戸内海フェリー「SEA PASEO」、JR東日本「JRE GO」、グローバル企業のデジタル体験変革などに携わり、新たなサービスや体験の構想をリード。未来のビジョンを描き、体験や戦略として具現化することで、組織の意思決定や事業成長に貢献してきた。
また、日本、インド、アフリカ、米国での調査・プロジェクト経験を通じて培った多文化理解を強みとし、様々な視点をつなぎながら、人々の暮らしや社会との関係性を探究している。リサーチを通じて新たな可能性を見出し、その気づきを、人々が心から選びたいと思える未来の体験やサービスへ結実させることを目指している。
Global Challenge! Startup Team Fukuoka (2020〜2022)、加賀市グローバルスタートアップ育成プログラム (2021) 講師。主な受賞作にグッドデザイン賞ベスト100など。
趣味は愛犬の散歩と、建築巡り。
Yuma Mitsui is an Experience Strategist with a strong passion for helping people and organizations move forward by defining new directions through research. Over the past 10+ years, he has worked across design research, experience design, strategy, and facilitation. Based in Tokyo and San Francisco, he has contributed to projects spanning public transportation, mobility, consumer electronics, financial services, and startup innovation. His work includes developing a next-generation ferry service, shaping a new digital service for one of Japan’s largest railway operators, and leading digital experience transformation initiatives for global organizations. By envisioning future possibilities and translating them into experiences and strategies, he has helped organizations make confident decisions and drive business growth. Drawing on research and project experience across Japan, India, Africa, and the United States, he brings a multicultural perspective to understanding people, society, and the relationships between them. He is passionate about uncovering new opportunities through research and transforming those insights into future experiences and services that people genuinely choose and value.
He is also a lecturer for Global Challenge! Startup Team Fukuoka (2020-2022) and Kaga City Global Startup Development Program (2021). Major awards include the Good Design Award Best 100.
Hobbies are walking his dog and visiting architectures.

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AKQA uka, Inc. [2023.5 - present. Tokyo]
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btrax Japan LLC / btrax, Inc. [2020.1 - 2023.4, Tokyo and San Francisco]
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GK Industrial Design, Inc. [2016.2 - 2020.1, Tokyo]
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M.A in Design Strategy from Kyushu University Graduate School of Design [2015.3]
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PSSD course at Politecnico di Milano [2014.9 - 2015.2, exchange program]
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B.A in Environment and Information Studies from Keio University [2011.3]
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B.A in Business and Commerce from Keio University [2009.3]
Skill
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Qualitative UX research
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Ethnographic fieldwork
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Survey
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Competitive audit
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Synthesis and Analysis
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Concept development
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Brainstorming sessions
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Doodle sketch
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UI design
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UX prototyping
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Lecture and Workshop facilitation of Design Thinking
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Co-Design workshop/Design Sprint facilitation
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Presentation
Tool
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Illustrator, Photoshop, Adobe XD, Premiere
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Figma, FigJam
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Miro
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iMovie
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Google Slides, Microsoft Office
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Slack, Teams, Asana
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Zoom
Language
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Japanese [Native]
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English [Intermediate]
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Italian [Novice]


