Design futures for users to experience delight with all their hearts.

With the motto of “Designing a future that users will truly want to choose," Yuma is a Research & Insights Lead with a deep passion for uncovering the behaviors, emotions, and cultural contexts of people through a wide range of research methods — and crystallizing those insights into a clear direction for teams and organizations to move forward. Over the past decade, following graduate school, he has led research and concept development across diverse industries — manufacturing, mobility, SaaS, and food — at GK Industrial Design, btrax (Tokyo and San Francisco), and AKQA uka. He has driven multiple projects where insights directly shaped business decisions and experience design, including the overall concept for the Seto Inland Sea ferry SEA PASEO, the CX vision for JR East's digital service JRE GO, and a new digital service for SUBARU in the U.S. market. His strengths span the full research lifecycle — designing and executing both qualitative and quantitative studies — as well as co-creation workshop facilitation, experience design, and training program development. Beyond Japan, he brings field research experience across India, Africa, and the U.S., with a particular strength in understanding people across diverse cultural contexts.

He is also a lecturer for Global Challenge! Startup Team Fukuoka (2020-2022) and Kaga City Global Startup Development Program (2021). Major awards include the Good Design Award Best 100.

Hobbies are walking his dog and visiting architectures.